13.4.14

Introducing our new blog design




















We just updated our blog.

When we moved to WordPress, our thoughts would be to just keep this blog live but not updated.

However, this blog and the Blogger platform is still popular as ever. After some thought, we've decided to not just update this blog but to expand topics at the same time.

We will still bring you the type of reading you've been use to, content on marketing, branding and leadership.

And, at the same time, we will add some personal stuff too, what we like in a variety of topics, inspiration and trends. Take for example, this bagel photo. We love bagels and if you are planning on visiting Montreal, do stop at one of our many bagel shops, where they bake these bagels on an open-fire oven. Simply yummy!

As for the design, we wanted to back to basic, blog basics. Simple and clean with quality content and great photos.

Having a burning question? Send them to us and we will select one question a month and try to help you out.

31.1.14

Latest Post: 5 small changes for your contact page and get big results

Our latest post on our blog over at The Marketing Boutique show how these five easy fixes on your contact form will increase the inquiry rate.

The benefit of a contact form is that it helps you capture the right information you need, from location to specific interest.

For this post, we bring you five simple changes that will get you big results.

Click here for the article.

Author: Cecilia

18.12.13

How to Build Your Client Base (with Video)




A 3 minute video with jammed packed full of tips to build your client base.

By the way our Branded! eCourse has been over hauled, we've been at it for the last couple of weeks and we are happy to report that it is now on a formal e-course platform.

The self-guided Branded! e-course is packed with lots of helpful tips, brand lessons, practical templates to get you started quickly, visuals, articles and ideas.  Branded! e-Course will expand your brand knowledge every step of the way.

YOU RECEIVE:
 
• Solid understanding of brand development
• Helpful tips and lessons on how to build your online readership
• Practical exercises on how to find your niche and your brand style
• Insightful analysis on the packaging, promotions and practices of online business
• Useful Research and Analysis Template, Editorial Calendar Template & the Brand Action Plan
  Template complete with additional tips and insight right in the template!
• Guided lessons to develop your own customized Strategic Brand Plan for your business!

See you in class!

23.9.13

Eight SEO Tips for Your Page

SEO is a pretty dry and boring topic. That's why I go for the easy tips to help optimize my posts and here they are!

SEO Tips for Your On-Page:

  1. Spread all three H tags (H1, H2 and H3) in your post.
  2. Ensure relevant usage of bold or italics properly for SEO optimization.
  3. Ensure your Keyword appears in your first paragraph and in the last sentence of the page.
  4. Ensure you place your keyword in your title of your post.
  5. Optimize your keyword by making sure that your post has a keyword density between 3% to 5% in your article with relevant LSI (Latent Semantic Indexing).
  6. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword.

What does a good On-page SEO look like?

This is a H3 heading, by the way…. In addition to the tips mentioned-above, with Google’s recent update, your SEO for your Page is more important than ever.

Tip #7: Do make sure that your H1 heading includes your keyword phrase. The good news is that you don’t have to sacrifice length for technique. You can write out your H1 title as long as you needs it to be, just make sure the title makes sense and, again with your keyword phrase.

Tip #8: Don’t forget to add videos (another thing I’m not good at!) to your posts. Google loves videos!